Medical & Health Designs

Do you want to know the right whey to go? Bright blue interiors and shelves filled with supplements. Step inside Muscle Coach to make your dreams a reality. With six supplement stores open along the east coast of Australia, Muscle Coach are becoming a go-to for the mass market of supplement customers. Muscle Coach are not just about weightlifters and elite athletes. They are more about changing every customer’s life for the better. Muscle Coach use three key factors to create their point of difference – supplements, knowledge and inspiration.

Feeling too zapped after work to go to the gym? Check out their pre-workout supplements. With a wide range of products, Muscle Coach also provide taste testing, freebies and gifts with purchases.

Commercial Retail Design

For Muscle Coach, this larger than normal site meant one thing – more supplements and bigger displays! The overall layout of the retail store was divided into three sections – the front of house (shelving and signage), customer interaction and the back of house (shelving and information). Maximising the quantity of shelving within the space was important to highlight their range of products and brands section by section.

The customer interaction zone has three key zones within – the stack, the counter and the Try-Before-You-Buy wall. The stack of customer favourites in the middle of the store allows customers to see which supplements are most liked for the calendar month. Varying heights and sizes allows the platforms to showcase a range of products from powders to tubs to supplements. The unique shaker wall is the hero piece of the counter that will be going into every new Muscle Coach store – one way or another. A void and acrylic shelves allow the shakers to stack on top of each other, creating a colour wall with floating shakers. Having the shakers on display allows customers to see the range of colours, and they are able to just walk up and take a product. The Try-Before-You-Buy wall showcases freebies, supplements and fitness clothing.

Do you also have a large site for your retail business? No problem! Retail Strategy transform large spaces into easy flowing stores. Contact us for a unique retail store design.